Marketing

The 5 Ps of Marketing: Building a Successful Marketing Mix

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5 ps of marketing

Marketing is a dynamic field that requires a strategic approach to reach and engage customers effectively. One popular framework marketers use is the 5 Ps of Marketing, which encompasses the key elements necessary to create and execute successful marketing strategies.  Introduction The 5 Ps of Marketing provide a framework to guide marketers in developing comprehensive … Read more

Digital marketing age and AI: The Path to Personalization and Efficiency

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digital marketing in the age of AI

In a constantly evolving environment for today’s society, technology, automation and AI are changing everything. As a consequence of the development of cutting-edge technological tools and applications, companies are modifying the way they interact with their customers. In addition, they are modifying the way they promote their products or services. Specifically, in the age of … Read more