Google’s New AI tool Search Generative Experience (SGE) provides summarized answers to search queries. While this may be convenient for users, it’s causing concern among news publishers who rely heavily on Google’s search links for their website traffic.
What’s the Problem?
News publishers currently receive about 40% of their website traffic from Google. If the SGE becomes widely used, this number could decrease by up to 40%. This reduction in traffic could have serious implications for publishers as it directly affects their ability to generate revenue and reach their audience.
Some publishers have taken steps to protect their interests, such as blocking Google’s web crawlers or licensing with generative AI companies. However, these are temporary fixes and don’t solve the underlying problem.
The Impact on Publishers
The concerns raised by publishers highlight a critical issue in the relationship between Google and news publishers. Google needs to consider the impact on publishers who rely on search traffic to sustain their business. While Google claims that the SGE is meant to enhance user experience, the long-term consequences for publishers cannot be ignored.
The Dilemma for Google
Google’s AI tools heavily rely on data. By decreasing the traffic sent to news publishers and potentially affecting their revenue streams, Google risks losing access to valuable data needed to train and improve its AI models. This presents a dilemma for the tech giant, as it must strike a balance between providing better search experiences for users and supporting the publishers who supply the necessary data.
Finding a Solution
Both Google and news publishers must find a resolution to this issue. Collaboration and open dialogue are essential to develop a solution that benefits all parties involved. Google should consider working closely with publishers to better understand their concerns and explore potential alternatives that maintain a fair and mutually beneficial relationship.
Conclusion
In conclusion, Google’s new AI tool, the Search Generative Experience has raised concern among news publishers who rely on Google’s search links for website traffic. The potential decline in website visits could impact publishers’ revenue streams and their ability to sustain their businesses. Google and publishers need to find a middle ground that addresses these concerns while ensuring AI advancements continue to improve the search experience.